SEO stands for Search Engine Optimization and it consists of two parts on-Site optimization and off-site optimization. Search engine optimization is the process of optimizing your web pages for top search engine placement. That simply means ranking well in Google, Yahoo, and other search engines for your desired keywords or key phrases.

On-site optimization can be anything from changing your page title to using your keywords in the text of your website and Off-site optimization is what you can do to increase your search engine rankings without editing any content on your web pages

. Off-site optimization is by far the more important process in getting top search engine placement!

So what is off-site optimization? Well, it is simply building links to your important pages using the keyword or key phrase that you are targeting as the anchor or link text. So once you get your website’s content created and you have performed the basic on-site search engine optimization you can and should focus on building links.